Asset 2@3x
Product: Pivot
Purpose: Design Sprint
Duration: 1 week
Year: Fall 2017

At a Glance

Pivot is a tool to help people make viable career changes. Pivot maps out potential learning paths based on their existing skills and personality. It suggests manageable skill upgrades to avoid job loss and enable career growth.

Design Sprint

A Design Sprint is a methodology developed by Jake Knapp to solve a challenge and test the solution in 5 days. Each day of the Sprint has defined goals and tasks.
I was fortunate enough to participate in this Sprint with Manon Haulotte, Benny Maghilom, and Laura Bathurst.   

The Challenge

We were challenged to design a digital product, service, or platform that addresses one facet of the digital divide aimed at digital skill development, inclusion, or accessibility. 
We made the assumption that blue collar workers are losing their job to digital automation and are unequipped to transition into a role or career that is in demand. In order to validate this assumption, we did some research. 

Today's Landscape

According to a study by the McKinsey Global Institute, it is predicted that by 2030 approximately 400 million workers globally will be displaced by the adoption of automation.  Automation puts jobs in predictable environments at risk. However, jobs that involve social interactions, managing people, or applying expertise are safer as human performance is often better than that of a machine.

How might we prepare people facing job loss with the skills-in-demand to successfully transition into a digitally oriented role?

Solution

We spent a full day sketching and making decisions on what solution we'd go through with. We agreed to create a curated service that builds on the skills workers already have to suggest a realistic and viable pivot in their career.

Wireframes

Our goal for Pivot was to create an approachable, easy to use service that accommodated people already facing the crisis of career change. Our tool was meant to aggregate information they could already find online, analyze their personality and past work experience to provide curated, viable results.
Learning Path@3x
A new user's homepage prompting them to get started.
Profile Copy@3x
A user's profile with all their experience already entered.
Career Pivot (Open List)@3x
User's career suggestions based on their experience and personality test results.
My Learning Paths (New)@3x
Their Learning Path based on their career selection.

User Interface

Our colour selection was established based on our user research. Our user target groups are business professionals and blue collar workers that are facing job loss, so we established a professional colour palette.  
Learning Path@3x
Profile Copy@3x
Career Pivot (Open List)@3x
My Learning Paths (New) Copy@3x

User Testing

We prototyped and tested our designs with InVision. Our overall concept was accepted and appreciated by users. However, we gained valuable feedback on lack of encouragement during the process, users found it hard to distinguish which positions they'd be more suited for, and which positions would be more prosperous than others. They didn't understand the full capability of the tool. 

My Iteration

After the design sprint, I set the following goals for a redesign based on user testing feedback during the sprint:
1.  Establish transparency and clarity of Pivot's tools.
2.  Craft more encouraging and friendly copy.
3.  Distinguish between user's existing skills and required skills.
4.  Highlight current demand and salary for career suggestions.
Home: Explore@2x
I completely redesigned the homepage to have tabs, to establish clarity of Pivot's tools.
Home: Suggestions@3x
I broke down the user's onboarding tasks to make the process more transparent.
Home: With Suggestions@3x
Once the user has entered all of their info, & skill percentage is to increase confidence in users.
Project Coordinator NEW@3x
Distinguished between user's exisiting and required skills, and highlighted salary.

Next Steps

The next steps for this project are to prototype and test the newest iteration to validate any assumptions. Then I would begin to build out more screens to increase the functionality and thought behind the concept.

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